Merch2 is proud to announce that Matt McClure, an emerging force in the singer-songwriter world, has officially joined the Merch2 roster. The partnership will begin with Merch2 providing worldwide e-commerce and tour merchandising services for McClure.

Originally from Western Kentucky, McClure has spent over a decade honing his craft and developing a distinctive sound. Known for his introspective lyrics and haunting melodic soundscapes, his music resonates deeply with listeners across the globe.

His breakout single, “The Shore,” went viral and launched him onto the international stage, helping him build a passionate fanbase spanning more than 120 countries. Since then, McClure has continued to deliver compelling releases, including “I Met a Man,” “Nosebleed,” and his most recent track, “Buried Me Alive.”

“Merch2 is thrilled to have Matt McClure join the roster,” said Merch2 co-founder Patrick Mahoney. “Matt is an immensely talented songwriter with a warm and genuine personality. He’s driven by a desire to change people’s lives for the better. My colleagues and I are honored to be on this journey with him—especially at such an exciting early stage.”

Matt McClure added:

“I feel incredibly fortunate to have met the Merch2 team. On this journey of helping others and creating meaningful art, Merch2 crossed my path at a crucial moment, and I instantly recognized in them the same pursuit of purpose that drives me. We both agree that the message of our work matters. It’s a joining of forces, so to speak, and we’re excited to work side by side to impact people all over the world.”

Merch2 is currently collaborating with McClure on product design and development and will support him as he begins playing live shows in August 2025. His official webstore is set to launch by September 1st.