VENDetta is a joint venture between Merch2 and DHW Enterprises, LLC, a Nashville-based vending and concessions company currently operating merchandise vending at Ascend Amphitheater, FirstBank Amphitheater, and The Truth—Live Nation’s new 4,400-capacity Nashville venue hosting artists including Sting, Hardy, Wyatt Flores, Jimmy Eat World, Beck, and many others in its 2026 inaugural season.

VENDetta will apply a thoughtful, boutique approach to its vending and event retailing projects, which will enhance the value of its client’s brands and shopping experiences. This is a major tenant of Merch2’s core operating principles, and is a philosophy also deeply shared by DHW. VENDetta will position itself in the marketplace as a high performing, high delivering, more customizable option to the current vending landscape.

Initial VENDetta projects include the August 2026 Voice of America Festival in Cincinnati, Ohio,
as well as a series of high-profile national esports events in partnership with We Are Nations, Ltd.

For more information, please contact: info@vend-etta.net